VIVE – Brand Identity & Collateral
The new living habitation for those who seek to be different.
VIVE is the modern residential development brand, subordinate to Land & Houses, Thailand’s leading real estate developer. The brand is designed for the ones in search for extraordinary living space. Hence the brand is not much about fitting in representing any specific housing type but an answer to the urbanite’s lifestyle of different locations.
Revolving around the keywords; timeless, unobtrusive, and atypical, leading to the design of brand identity, brand guideline, and marketing collateral. A scannable barcode attached within the logo hidden clarification of project type while the opening-date-coded-number represents its whereabout.