SeaQuid – Brand Identity & Packaging


The story of Rayong squid fishing takes global centre-stage.

Thai people have been consuming squid for a long time. The popular conventional BBQ squid is cooked by skewering pieces of squid through long thin pointed wooden sticks, grilling over the fire and then served with sauce. To be specific, Rayong province has been one of the largest provider of squid fishing in Thailand.

Bringing all together, the identity and packaging design of SeaQuid shows all things to love about this very province. Whether the traditional squid fishing cart, beaches, temples, old town quarter, and the 3 statues from Sunthorn Phu’s famous folklore, The Story of Phra Abhai Mani.