ROOMCONCEPTSTORE – Brand Identity
New rooms of infinite possibilities.
Founded in 2001, ROOMCONCEPTSTORE is a lifestyle multi-brand concept store, curating wide ranges of design product and home decoration. With the opening of the new flagship sister store, ROOMFACTORY, it is about time for the brand to be freshen up and get a little more of the character that it has been stand for over the years. Changing from lowercase typeset to a more mature all-caps logotype. Along with the new typographic treatment and style of imagery, reflecting the value of the brand for being inspiring, cultivated, and distinctive. Most importantly, allow the brand to be implemented into future sub-brands and services.