Nescafé Blend & Brew – Environmental Graphic
Brewing taste – blending art.
Nescafé’s new product, Blend & Brew, launch campaign happened just in time with the opening of the Bangkok’s new MRT Was Mangkorn (Temple of Dragon) station. Located next to Bangkok version of China Town, Yaowarat Road is commonly known by tourists from any country for its authentic Thai-Chinese cultures on every square inch.
One culture in particular, traditionally spread across this street was ‘Sapa Kafe’ (coffee council). Basically a coffee shop or stall where people mingles. Publicis Thailand commissioned ‘Yoon Phannapast Taychamaythakoo’ to create illustration for the launch and she brought DINSOR along to transform her work into a solid creative concept and art direction.
The work then applied onto almost every surface of the station. Each piece was customised to fit with the are and connect the story as a whole. Successfully create nationwide awareness of the product, became one of the most Instagram spot during the period, and popular for anyone to come interact with exclusive AR corners.