Gaysorn Village – Come to Life Campaign
Breathing new life celebration to Bangkok’s original luxury shopping complex.
Bangkok’s first luxury shopping centre, Gaysorn Plaza, celebrating their new branding and the opening of its renovation and extension into a mixed-use complex. The campaign theme is to signifies that the new name and identity previously announced, Gaysorn Village, is finally happening.
Interpreting the main theme and the campaign name, Come to Life, the key visual created is the metamorphosis of colourful butterflies. Applied throughout communication collateral from invitation, event map, online posts, mall decoration and event’s main graphic.