DARLEY HOTEL – Brand Identity

Asia Hotel Group

Digging into the heritage of Chiang Mai’s royal bloodlines.

Darley is the unique hospitality development, subordinate to Asia Hotel Group. The hotel situated in the heart of Warorot Market, Chiang Mai, Thailand. Surrounded by bustling activities of living and culture of youthful spirit, in which, the target customer for this new development.

DINSOR came up with the outstanding brand identity and CI guideline for this project. Combining the design with illustrated graphic element inspired by the rich heritage of Warorot Market and Lanna (Old Chiang Mai) culture. Such as traditional paper umbrella, pottery, and especially, ‘King of Siam’ rose, favourite flower of HH Princess Dara Rasmi (the ruler of Chiang Mai who improved the foundation of Warorot Market) and her Royal Heraldry, the star. All revolves around the concept of modern elegance, distinctively tranquil, and specifically designed to respond to the lifestyles of the urbanity.